The 2026 Türkiye Brand AI-IQ Report

Consumers now ask AI assistants what to buy. This report measures how well AI knows Türkiye’s leading brands, and which ones it actually recommends.

• ✓The 10 most visible brands in each of 10 categories, from fashion and electronics to supermarkets.
• ✓What people ask AI before they buy. Nearly half of the questions are personal, and most answers don’t fully fit the need.
• ✓Being mentioned is not the same as being recommended. The report shows the gap, and what to do about it.